Use Cases of Augmented Reality in the CPG

Augmented Reality (AR) bridges the gap between the digital world and the real world. It is seen that Customer engagement is often the result of positive customer experiences.

AR is helping brands to capture and analyze data from every customer touchpoint. Thus, allowing businesses to understand which interactions are increasing engagement.

Redefining The Marketing Experience With AR

Offering a high-quality customer experience is an important component in your customer engagement strategy.

It enables brands to deliver immersive experiences to drive commerce at a faster speed and meet new customer expectations.

• Deliver exciting and memorable customer experiences such as virtual try.
• Attract more customers with interactive 3D altered environments.
• Video or audio increases your social networks and in real life customers.
• Every customer interaction between the user and connected devices to ensure you are achieving goals.
• Illustrates the features of products to accelerate decision making in the buying process.

Use Cases of AR in the CPG industry

Augmented reality offers an enormous potential for brands and businesses to revolutionize the way they connect with consumers in today’s digital world. CPG companies are leveraging the power of AR to offer hyper-personalized customer experiences to the customer.

• AR Catalog

Using AR based digital catalog enables consumers can scan the products in the catalog and reveal additional information about the product.  

• Product Visualization 

Virtually trying and purchasing is all through the power of Augmented reality when combined with a smartphone. AR with enhanced product visualization usefully demonstrates the details of a product. With the help of AR app, consumer no need to speculate about products before buying them. 

• AR Packaging

AR in packing is transforming how consumers interact with products. This allows CPG manufacturers to stay in the race by updating product information or promotional offers just in one click. Therefore, every size of CPG company is integrating AR experiences into their packaging process. 

• AR Brand Entertainment

It is well known that the future of AR is limitless. AR technology adds a new sense of entertainment by engaging the customer with an immersive experience. Hence, when a customer uses the AR app, it initiates different virtual games and plays on the customer’s smartphone.

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